8 ways to grow and promote your business blog real quick

How to grow and promote your business blog online instantly

This is Destined Boy � Business Blog.

Most of your competitors are using a blog to promote their business online � Are you?

Is blogging still relevant in the age we are now?

How can I drive more traffic and conversions with blogging?

The proper answer to these questions is:

All are relevant through the channel of digital marketing.

We firmly know is no longer a piece of news about how blogging has to contribute massively to the traffic and sales funnel of big organizations and small businesses today.

Even Google does blog.

Then, why won�t your business do?

Due to that, you have to be very smart in your approach.

Since failing to plan leads to a plan to fail.

Don�t ever join the shadow of people that are suffering from the myopic view of digital marketing.

Be smart with your analysis and approach.

Make a clearer picture of what you want to achieve to your business team.

And further, formulate the approach to suit your goal and objective.

Learn how to grow your blog for higher authority here.

Although, the concept behind the scope is how effective you can facilitate authority and aid more popularity through blogging.

Because;

99% of business owners running a physical shop today in Nigeria ain�t know by large audiences apart from their environmental people.

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Why?

They lack visibility on the web.

Since they may rightly say they are making a huge profit from their business.

But soon, the physical shop will soon flip over to the online shop soonest.

Because, if we take a closer look at the engagement and percentage of smartphone users in Nigeria today.

You will firmly agree with me that the trend is heading to digital marketing, besides, a time will come where Nigerians and Africans will feel too reluctant to feed their legs out of their homes.

They believe everything they need should be bought to their home front door.

This leads to the way people believe anything that is seen on TVs should also be seen directly on the internet.

Yeah! because internet users are gathering more momentum than Television users these days.

And the easiest means to facilitate the popularity of your business on the internet.

It is to leverage digital marketing.

Since digital marketing has flourished the growth of many big organization sales funnel today.

With the likes of Amazon and Jumia, they were able to aid their visibility through digital marketing, not physical shops; however, you can as well agree with me that if not for digital marketing, how on earth will you know Amazon or Jumia?

These companies massively empower and increase their online reputation through the various channels of digital marketing such as blogging, SMM, PPC, etc.

Even though most Nigerians are still blind with the trend of digital marketing.

Still, Nigerian marketers are still showing much concern about the approach.

Basically, we are in the age where only companies that invest more in digital marketing get the quality leads and sales they desire.

Read: How to use Google Analytics to improve your SEO optimization

Then, the question begins with you?

How to grow my Business Blog online?

Begin with;

1. Optimize your business blog with a search intent

Marketers and bloggers know how important keyword search intent is to the promotion of a blog online today.

But, this scope eventually goes beyond doing keyword research.

Yeah! basically, you may have all the metric tools in your cabinet and still fail to improve the conversion rate optimization.

This is due to the inability to resonate with the intent of the searchers.

Actually, it is not about the competition, traffic rate, and keyword monthly generator that matters.

Well, you may invest much time into the keyword analysis of your competitors or sorting for keyword difficulty with Ahrefs chrome extension and still lose out to these great end-users interest.

According to HubSpot General manager;

He is right! even though your business hasn�t achieved such feet, you still need to consider the behavior and interest of your potential customers.

Studying the intent of the potential customers toward a keyword will aid a proper understanding of how you can resonate with them.

Begin your optimization with search engine related searches and forum communities related to your business.

Flip out what they�re finding difficult to get and resonate with it.

Also, the intent of the end-users toward a keyword.

Maybe;

2. Instant Search Intent

You may rightly say that why the instant search intent?

Basically, the secret behind this kind of search intent is that:

It actually reveals instant information for a search query.

Take, for instance, look at:

The screenshot picture depicts a lot of details behind the instant search intent that you may not have care about; meanwhile, the search query I typed was �how old is Nestle Milo company in Nigeria� and the search engine show relevant results related to the search query.

This should alert something to you.

Let�s say, you eventually pick a keyword �Milo� and you begin to optimize it with your content.

If the keyword has the potential to drive 4000 traffic per month and you were able to rank the post to the first page of Google.

Believe me, you may lose out to these potential visitors.

You may ask me why

The reason why is:

End-users are searching for information based on different interests.

What do I mean?

An end-user may be looking for a piece of instant information that doesn�t require clicking a blog post before getting the full details needed.

If you look at the query �how old is Nestle Milo in Nigeria�. This query doesn�t require an end-user to click further or engaged with the blog posts even though they are more of an in-depth analysis.

Why?

Because of the intent behind the searching.

You all we agree with me that.

At times, the aim of going to search engines is to acquire instant information, not in-depth information.

So, if you�re running a business blog that involves the use of instant search intent before a piece of information will be acquired.

Definitely, it will be difficult to drive traffic with keyword use.

And the bounce rate is more likely to occur after an end-user has gotten the instant specific information they are looking for.

So, optimize the keyword with:

3. How-To Educational search intent

According to HubSpot,

Those are top things end-users get engaged with when they flip to search engines.

And Educational content is no 5 on the list with a 32% rate.

Believe me, how-to search intent content is an evergreen article that people won�t do without for years.

And the business blog will keep driving traffic and gaining momentum on search engines as time goes by.

Even in email marketing, your email copy must be 92% educational and 8% promotional in order to attract the attention of the audience.

According to HubSpot;

The customer experience here isn�t just filtered into the design or the architecture of a site but the information behind the content.

Remember, you ain�t writing for a robot but human.

Try to make use of your unique selling point and a compelling call to action like call now, sign up now, and learn more, etc when needed.

Since 52% of online shopper's search intent is to get the product information of a business.

Which aids in comparison with other product merchandise prices online.

And this is where your unique selling point speaks.

So,

4. Avoid monopolistic competition

Online shopper�s behavior has shifted to this approach called monopolistic competition.

According to Economist, monopolistic competition is a market situation in which there are many sellers of a particular product, but the product of each seller is in some way differentiated in the minds of end-consumers from the product of every other seller.

This market approach now arises in online shopper�s minds or readers.

What do I mean?

An end-users may leave your blog post to another post if they see your title tag and meta description not fascinating or not of full details.

These days end-user values eye-catching headlines and meta-description.

Listening, online shoppers and readers judge a book by its cover.

Since the cover(headlines and meta-description) is the end-consumers first impression.

Make it eye-catchy.

Well, you may care less about the intent of the clicks.

Or do you care?

I doubt.

But, the search engine algorithm and Rankbrain cares.

With that, click-through-rate and relevant backlinks are considered to be an important ranking factor of your business blog on the search engines.

Which aid to build the momentum of your business blog online.

So, set a unique selling point right from your headline and metadata.

Give your end-consumers a glimpse of what you have to offer them.

And why they should care more about it.

Begin by:

5. Building your online reputation

Social media is another avenue for building the online reputation of your business blog.

So, social media has enabled us to build better trust and credibility for our business.

And it has helped to improve the online visibility of a business blog today.

With the help of infographics and how-to-do videos.

End-consumers are now after the multiple touchpoints of a business brand.

So keep your social media handle short and easy to remember.

Drop your business blog post to your social media pages.

And give them a glimpse of how it will be of help to them.

Remember, robots don�t share content but human does.

And this is the only way end-consumers can build that vibes for your business.

But, remember for any new product announcement, it will definitely be watered down into questions.

Which leads to:

• Trust
• Credibility
• Awareness.

Since the online reputation of your business blog solidifies customer�s trust.

Then drop the reviews about your happy customers.

And make them keep wanting more.

6. Optimize your content with end-consumer interest

Search engines love great content.

And every potential customer journey begins from a search engine.

So, optimizing your content with the interest of end-users will aid more online visibility and boost your ranking on the search engine.

With the help of social media sharing buttons.

People will be prompt to share your problem-solving content.

With this, your brand will be able to gain that much-needed momentum on the internet.

Read: How to improve your business online with social media marketing

So, optimizing your content to resonate with search engine interest.

Begin with:

On-Page Factor

• Keyword search intent
• Title tag
• Meta description
• Keyword density
• Internal links
• External links.

Writing quality and evergreen content will attract quality backlinks to your business blog.

Which helps to boost your brand ranking and promotion on the web.

Because

Over 70% of traffic received from blogs comes from search engines.

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7. Invest in Guest posting

Guest posting has become an effective way to drive more backlinks to your business blog today.

By contributing to the trend of the topics related to your business industry will help you drive more traffic and reputation.

And build more trust and visibility.

Also, commenting on do-forum related to your business niche will aid more backlinks.

Drop vital comments and give them a glimpse of what to expect.

And how it contributes to the topic at hand.

8. Follow up with your potential customers using Email outreach

One of the major reasons why you should leverage email marketing is to turn your potential visitors to regular customers.

Because demographics over 24 years check their email inbox once a week.

Also, people seem to forget things too easily.

And the only way you could engage them back is to personalize your email.

For a better open rate, click-through-rate, and conversion rate.

Send them the new announcement about your product.

And give them a glimpse of why they should care about the new announcement.

By sending them relevant and personalized content.

Since your headlines are the recipient�s first impression.

Keep it short, unique, and relevant.

Conclusion

Facebook ads and Google AdWords also contribute to the promotion of a brand.

Read: How to promote your business brand with ads

But, it is a short term goal.

It dies out with time.

But, it is a fast way to promote the visibility and brand awareness of a business.

But, remember, the more you blog, the longer you wait, and the more traffic you drive.

Start and promote your business blog today.

See you at the top!

I hope you found the article helpful? please share it, comment, and subscribe.

I am Destined Boy, a certified digital marketer.